Popular Culture is a contemporary lifestyle developed by popular aspects of everyday life. Its people’s likes, dislikes, what they aspire to be, and what they try so hard not to become. To me, popular culture is what makes people who they are. The outlook tends to be, if everyone else is doing it, I want to be like them. In this way, popular culture leads to conformity, which leads to trends. It’s a cycle. This is important in the business word because people look to trends to determine what they want and like and base a lot of their decisions on what is popular. Understanding pop culture helps corporations know and understand what the current trend is and what people are looking for in a product, which helps with marketing and product presentation.
For example, the HBO TV series “Sex and the City” has not only captivated a generation of women and men alike but it has become a franchise. There is Sex and the City merchandise available in stores and online, including closes, jewelry, books, DVD sets to the TV series and movie. The HBO website even offers “The Essentials for a Girls Night In”, which includes a t-shirt, wine glasses, and the “Sex and the City Movie”. There is also a “Carrie’s Closet” app for the iPhone. In addition to that, name dropping is a huge part of the series and movie. Manolo Blahniks, Fendi bags, and cosmopolitans may never have been so popular if it were not for Carrie Bradshaw. To add to the craze, in the “Sex and the City Movie”, it seemed you were thirsty if you didn’t have a bottle “Vitamin Water” in your hand. This series of TV shows and movies not only gave women an image of what they dreamed to be but also told them what to buy to become just that.
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